Francesco Franchi is the art director of IL: Intelligence in Lifestyle, the monthly magazine supplement to the Italian daily newspaper Il Sole 24 Ore. From its typography concept to its infographics, its striking Edited byial design makes a significant contribution to the high brand recognition that IL enjoys worldwide. The Intelligent Lifestyle Magazine is the first comprehensive monograph about this magazine. From an insider's perspective, it tells the story of how IL's consistent visual and journalistic quality developed. Numerous examples are used to explain Edited byial concepts and branding elements. The book offers inspiration for art directors, designers, media professionals, and anyone who ever wished they could learn more about this groundbreaking Italian publication in English.