It's an essential tool kit for understanding the world around us. It's about what makes a Warhola genuine fake, the creation of national identities, the mania to collect. It's also about the city as seen from the rear view mirror of Grand Theft Auto V, digital ornament and why we value imperfection. It's about drinking a bruisingly dry martini in Adolf Loo's American bar in Vienna, and about Hitchcock's film sets. It's about the modern world of fashion, technology, design and art.